CASE STUDY
CARUSO Group Corporate Landing Page
Multi-brand digital ecosystem for environmental and geospatial technology
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Designed and developed a unified web platform for CARUSO Group, consolidating three specialized companies (CARUSO, GISCARUSO, and SEACARUSO) under one cohesive digital experience while maintaining distinct brand identities.
Overview
BACKGROUND
Designed and developed a unified web platform for CARUSO Group, consolidating three specialized companies (CARUSO, GISCARUSO, and SEACARUSO) under one cohesive digital experience while maintaining distinct brand identities.
MY ROLE
MY ROLE
As a UX/UI Designer, I was responsible for Showcases three separate companies with different service offerings
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Maintains visual consistency while allowing brand differentiation
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Provides intuitive navigation across complex organizational structure
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Reflects the technical expertise and professional credibility of geospatial and environmental services
Web
Smartphone
Design Approach
Visual Identity
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Dark gradient theme with neon blue/cyan accents to convey technological sophistication
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Official GISCARUSO brand palette (#00415A to #87CEEB) establishing trust and professionalism
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Modern glassmorphism effects and subtle animations for premium feel
Information Architecture
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Dropdown-based company selector in header for seamless brand switching
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Individual landing pages for each company with dedicated sections
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Deep-linking capabilities allowing direct navigation to specific content (e.g., contact forms, product pages)
User Experience
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Smooth scroll navigation within single-page sections
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Cross-page navigation with hash-based section targeting
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Custom ScrollToTop component ensuring proper context when switching between pages
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Responsive design optimized for business stakeholders and technical audiences
Technical Implementation
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React + TypeScript for type-safe, maintainable codebase
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React Router for multi-page navigation architecture
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Custom routing logic handling hash-based section scrolling
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Integration with real company assets from ArcGIS platform (replacing stock imagery)
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Performance-optimized components for smooth interactions
Outcome
A professional, scalable web platform that positions CARUSO Group as a modern technology leader while effectively communicating the specialized value of each subsidiary company. The modular architecture allows for future expansion as the group grows.
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Key Skills Demonstrated: Information Architecture, Design Systems, Multi-brand UX, Technical Collaboration, React Development
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